The Baseline Guide is a strategic set of numeric indicators and performance metrics used to measure success. The numeric indicators will be chosen to reflect the critical points that must be tracked to ensure success of each unique initiative.

Sample numeric indicators could include:

• Cost per lead
• Lead conversion rate
• Opportunity close ratio
• Cost of securing a new customer
• Cost of maintaining an existing customer
• Contribution ratio of a product
• Rate of return on a marketing campaign
• Individual or team sales performance

A compilation of the numeric indicators used in conjunction with current and target values will provide your leadership team with the information they need to make constant adjustments and improvements during the implementation of an initiative.

As part of developing the Baseline Guide, SGI will review your systems ability to automatically collect the required data and then provide usable reports. SGI will make recommendations on how to cost effectively improve your gathering and reporting of this valuable management information.