"A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures." - Michael Eisner, CEO Disney
Your brand is the collection of experiences and associations connected with your service, product and company. It is imperative that those experiences are positive and memorable. You often only have one chance to make a lasting impression on a prospective customer.
SGI helps you develop and align the expectations behind your brand experience—creating the impression that the brand associated with your product or service has certain qualities or characteristics that make it special or unique. We make sure you communicate a uniform marketing message across your entire operation—internally and externally.
The art of creating and maintaining your brand is call brand management. As your brand manager, SGI will develop the foundation for your brand to become a "...living entity".
So, as imperative as it is to set goals as part of your vision, you must define specific metrics or outcomes associated with your brand. SGI addresses branding as part of our Solutions. One of the strategic initiatives of cost-effectively launching a new product or service is to systematically project the cost of acquiring brand recognition or market mindshare. Once you start creating "brand equity" in the marketplace you can either manipulate the market or save you thousands of dollars in advertising and promotional costs.
A primary benefit of working with SGI that sets us apart from other marketing consulting firms is that we don't like to spend your money. However, there is one exception to that rule. We don't believe in going cheap when developing and maintaining your brand.