Community Matters - the definition of community has exploded over the last two decades. No longer is community the individuals five miles or five blocks from a location. Community involvement no longer means sponsoring the bowling league of your employees.
Community is the network of relationships that bind your company together. The quality of these relationships generates a social capital which is as critical as financial liquidity in maintain the viability of your business.
During a intentional initiative to grow the company – there is both an operational necessity and a strategic opportunity to leveraging the social capital within the communities that comprise your business.
Our work with community comprises the following aspects:
An essential aspect of building a community is providing opportunity for the meaningful involvement of the community stakeholders. Too often involvement is one directional communication from the community to its members without the feedback opportunities. Too often feedback is so perfunctory that it has no impact on the predetermined course of action. Too often the opportunities for involvement are so restricted that implicit classes of memberhsip emerge which plant the seeds of disenfranchisement which coordes the foundation of a community.
Effective community building provides a continuum of involvement opportunities which range from increased knowledge about the happenings of the communnity to direct involvement in the management and governence of the community. The range of options along this continuuum must match the needs of the community, the expectations of the community mememrbers and the resources to support committments.
When SGI builds a business community we are not simply adding list of functions and features, we are implementing a strategic intiative to grow the value of the community. One of the primary drivers of this effort will be to provide menaningful involvement for community members in such a manner that they increase their engagement with the community.
Developing strategic partners will be one of the most effective business development strategies deployed as part of the growth plan. Partners not only bring new resources, opportunities and relationships to the initiative; strategic partners bring new perspective and ways to view the traditional challenges of your business.
In partnership with CommunityLeader, SGI provides an unparallel expertise in leveraging the social capital of your community with strategies integrated with an overall growth initiative. Give us a call today!