Bambu Desserts & Drinks Engages SGI to Expand Nationwide

Thursday, December 1, 2011, San Jose, CA - "Made the way you love it!" is the slogan that has captured the appetites of thousands of Northern California Asian coffee and dessert lovers. "The last three years has been and exciting ride for my three sisters and I as we have opened four Bambu stores in Northern California," exclaims Kelly Nguyen, a co-founder and owner of Bambu Desserts and Drinks, Inc. "We believe the time is right to start opening stores across the U.S. and even around the world.”

To achieve their goal of opening 40 more stores by the end of 2013, Bambu has hired Strategic Growth Initiative, Inc. (“SGI”) to build the roadmap and engine for building a nationwide distribution network of Bambu stores. Scott Bachman, SGI’s founder and CEO has helped develop many very successful distribution models. “This is an easy one. Everybody that has experienced a Bambu smoothie or dessert love it,” explained Mr. Bachman. “Our job is to bottle all the excitement and build a scalable infrastructure that will allow Bambu to grow quickly in multiple markets while enhancing, yet protecting its brand.”

SGI has partnered with MFAS Direct, a San Jose financial service company, to lead the distributor qualification and recruiting efforts. SGI and MFAS Direct have already created the framework to help qualified licensees to open their own Bambu within 90 days.

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With over 35 years of experience, Scott Bachman has been working with innovative companies at all stages of development to design, facilitate and implement growth. Together with the rest of his team, we work with the unique personalities and culture of your company.

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In 2009, we made decision to start launching separate operating divisions within SGI in order to provide a higher quality of service to our clients. SGI focuses on strategic planning and implementation while its boutique brands, BusyWorkerBee, eBee5 and Sugar Pros provide tactical and marketing support services. By leveraging the same common vision, approach and methodology, these virtual SGI teams allow us to bring additional value and synergies to our clients.

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