Home 
Our Approach
Our Approach
A Marketing-Centric Approach
|
Strategic Growth Initiative (SGI) focuses on growing businesses. We believe for a company to implement a growth plan they must be strategic, intentional and committed to the effort. We work with your company’s leadership to turn visions into reality. And we have our own approach to how we get it done.
Marketing-CentricWe lead and facilitate strategic growth initiatives using what we label as a “marketing-centric approach” for defining your company’s vision, brand, systems, alignment and community. Once clearly defined, these five items create the fundamental foundation for you to build your business development and growth plan. For every company there is a unique environment of competitors and perception of the complexity of the product or services you provide. This environment can be understood as a “playing field” on which you do business. There a fundamentally different types of playing fields with different rules, requirements, and strategies. Our “Marketing-Centric” versus “Sales-Centric” approach focuses on your customer’s experience of you and provides your company with the tools to take control in a highly competitive landscape with limited or defined resources. The sales component of the business development process is dynamic and ever-changing because it is driven, managed and implemented by people. People need the right mind set, skills set and tool sets to excel. With a Marketing-Centric approach skill training and sales support tools are developed through a systematic approach in alignment with the company’s vision and brand. This allows sales teams and leadership to focus on creating revenue and maintaining the right mind set. In today’s global markets, for a organization to create a sustainable and scalable growth model they must:
If this make sense for you and your company and you want to learn more contact us. After an initial interview process we start with a Marketing-Centric Snapshot of your business. We make working with SGI simple and easy. |
|
|
Clarifying Your Growth Goal
Plans are important, an end goal that is clearlly articulated and identified is essential. Too often SGI finds it's clients simply want to grow revenue without asking --and clarifyinng -- the deeper questions of how this fits into overall personal and business objectives.
Build a Growth Strategy
A growth strategy is like a recipe. First and foremost knowing your desired dish and how it fits into the meal. The recipe has ingredients, steps, utensils, timeline, temperatures, and garnishments. Under the leadership of the right chef – from purchase of the ingredients to the final presentation – the result is always a celebration.
Understanding Your Value
Understanding the critical business value drivers of your unique business are an essential aspect of the development of a successful growth initiative. Top line revenue, the portfolio of customers, the market penetration, the diversity of market segments – SGI understands that each of these value drivers necessitates a different type of strategic growth initiative.