Scott Bachman

Founder / CEO

A marketing-centric executive and consultant who inherently believes that a company's vision, brand, systems, leadership and community must be in alignment before a comprehensive marketing plan can be successfully is implemented and measured. As a successful entrepreneur, Mr. Bachman has been able successfully guide companies to initiate processes, systems, and change that stimulate accountability, boost productivity and increase bottom-line performance.

Mr.Bachman was the founder and CEO of The Publishing Group, a Minneapolis based creative resource, printing and publishing company where he directed the organization through various acquisitions and alliances. Over a 9 year period, the company averaged a 35% annual growth rate where he successfully integrate multiple technology changes, and brand positioned the trade name, GraF/X, as a leader in variable and direct response print applications. As Publisher, he managed the editorial, production and advertising teams that published and distributed 120 sports and lifestyle publications to over 11 million readers a year.

As the CEO of Strategic Growth Initiative, Mr. Bachman has expanded his leadership and knowledge base to multiple industries where has continued identify and develop new domestic and international market opportunities; research, analyze, formulate and implement strategic growth plans and tactical solutions including driving effective corporate and product marketing and communications campaigns. His areas of expertise include:

• Financial Planning
• Strategic Planning
• Channel Development
• Problem Solving
• Tactical Implementation
• Brand Positioning
• Negotiation
• Organizational Alignment
• Communications

"We first clarify your vision - then we help you transform it into reality."